Nike +

As corporate logos go, few are as recognizable as the bitten apple that appears on all things Apple. Few, that is, except maybe the swoosh that has appeared on Nike's shoes and apparel from the company's beginning. Now the two companies behind those logos are teaming up. At an event in New York, Nike and Apple said they are collaborating on a series of products that bridge the gaps between sports, electronics, and entertainment.

Their first jointly produced product: the Nike+iPod Sport kit, which involves an electronic sensor inserted under the inner sole of a new Nike running shoe dubbed the Moire (pronounce (MOR-ay). That sensor talks to a small wireless receiver that attaches to Apple's iPod nano music player.

The components work together to give voice prompts, interjected while music is playing, that tell runners how far they've gone and at what pace. The iPod will also keep track of the duration, distance, and other information on each run.

This is an amazing collision of two major companies working together to form a product which in my opinion is worth the money. Just think, now you can see how much you ran and I'm sure you're already listening to music but now its two in one.
http://www.businessweek.com/technology/content/may2006/tc20060523_569911.htm